Did you know that there are 571 websites developed every minute around the world?
In this fast paced and the continually growing online environment, your website is your number 1 promotional tool. A well-developed website can help your company flourish in this arena, where competition is fierce.
Having a good website compared to a great site will rely on a few important factors, including content being KING, because after all, the Internet was created in the first place as an information source.
Rudyard Kipling said "Words are of course the most powerful drug used by mankind".
Through your website content you should be able to:
1. Allow you to build a unique relationship with your current customers and to turn your visitors into clients.
2. Communicate whatever message you want to get across.
3. Your message needs to answer visitor's questions and satisfy their need for knowledge in relation to your industry, service or product.
4. Tell your potential client, what they need to do next. Have a Call to Action!!!
However, 72% of websites fail to attract new customers and to maintain traffic. These websites are ignored by both search engines and users because of one main reason: out-dated website content!
Great content is great for your website, that fact will never be disputed, but even better is having updated content regularly on your website.
Below are some of the main reasons why content update should be a top priority:
1. Better rankings
By adding fresh entries to your website, you remain interesting to search engines, which get you more traffic and improve your ranking among other websites. Fresh content can also grant you better indexing as you add new keywords and keep your website relevant.
2. Fresh content is attractive to Google
Search engines such as Google are usually more attracted by active and updated websites as new keywords and phrases are added frequently. Updating your content is more likely to win you points with Google. Of course too many changes aren't advised either: a good website should be updated once a day or at least twice a week.
3. Frequent updates = keywords = better SEO
It is obvious that by adding content to your website, you will get you more attention from Google because of keywords. These keywords are an important aspect of SEO and will grant you more traffic. Also, posting different types of content will allow you to add new keywords that Google might consider interesting to visitors. However it is important to keep in mind that the number of keywords isn't what matters, their relevance is.
4. Customer retention
Your website should be customer friendly: easy-to-use, easy-to-read, no broken links, frequently updated content, etc. A well built and frequently updated website will retain the interest of your existing clients as it will keep them informed, and also attract new ones as it will provide them with valuable content.
SEO should be important to everyone who has a website, as it is the tool used in which your potential customers will find you. Let's face it – you know yourself when you are searching you click on what you are looking for within the first top 3 – 5 within the organic search options. Is your website sitting in this space?
Some facts to consider are that 92% of marketers will tell you that fresh content is very effective or somewhat effective for SEO and that 76% of those same marketers will have a strategic SEO campaign in place that considers content creation important.
61% of consumers will more likely take action on your website if it offers original content and a well ranked website with brand authority will get at least 50% of consumers to actually take action when on your website.